Wednesday, 1 December 2010

Critical Positions on Advertising .. 'Richard Miles'

Karl Marx 1818-1883
  • Writer- Influence in the Russian Revolution
  • Focused on Capitalism
  • Advertisement Journalists are strongly influenced by him


Times Square , New York
BOMBARDED WITH IMAGES/TEXT/LIGHTS- Advertisement


John Berger
Book - Ways of Seeing
SYMBOLIC ASSOCIATIONS
  • Simple/pure/black and white
  • unisex
  • sexual sophistication
  • Trend in Culture/sex
  • Encourages you to buy, FOOLED INTO BUYING
  • False Needs!




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