Interrupted Lecture, New Media & Visual Culture

Critical Positions on Advertising .. 'Richard Miles'

Karl Marx 1818-1883

• Writer- Influence in the Russian Revolution
• Focused on Capitalism
• Advertisement Journalists are strongly influenced by him

Times Square , New York

BOMBARDED WITH IMAGES/TEXT/LIGHTS- Advertisement

John Berger

Book - Ways of Seeing

SYMBOLIC ASSOCIATIONS

• Simple/pure/black and white
• unisex
• sexual sophistication
• Trend in Culture/sex
• Encourages you to buy, FOOLED INTO BUYING
• False Needs!